Transforming the payment industry with connectivity

Crane Payment Innovations

Challenge

Unify multiple brand websites under one Masterbrand, in 12 months.

Insight

CPI customers work across disparate markets and verticals, the Masterbrand would need to speak to each of these customers

Solution

A new customer-focused partnership proposition and centralised digital strategy led to 220% y.o.y. increase in online sales inquiries.